At its core, HubSpot is a contact management system (CRM). It helps you keep track of your contacts, companies you work with, deals, and customer support tickets. HubSpot lets you store information about each of these, making it easy to organise and manage your relationships.
As you manage your relationships within HubSpot and your data grows, you'll soon want to use the information you've collected. By introducing automation, you can ensure you connect with your audience with the right message and at the right time.
HubSpot's modular design allows you to increase functionality by adding specific "Hubs." The most popular Hubs include:
Sales Hub: Create many sales pipelines and introduce automated one-to-one emails and tasks.
Marketing Hub: Automate workflows and marketing emails triggered by information collected within HubSpot.
Content Hub: Use AI to generate content ideas, improve content for search engines, and make your creation process easier.
Service Hub: Centralise your customer support or internal sales support processes.